About Us
Proudly Family‑Run
Passionately Body‑Safe
Unapologetically John Thomas Toys
John Thomas Toys is a family‑run business based in the heart of Norfolk, dedicated to crafting premium, body‑safe silicone products that celebrate pleasure, individuality, and quality without compromise.
Founded in 2019, the company began with a simple but powerful mission: to offer platinum‑grade, medical‑grade silicone toys that customers could trust completely. From day one, we focused on craftsmanship, safety, and transparency — values that quickly earned us a loyal global following.
In September 2025, John Thomas Toys entered an exciting new chapter. The company moved to new ownership, remaining proudly family‑run but now guided by a fresh management team with bold ideas and a renewed commitment to excellence. While our roots remain strong, our vision has grown even bigger.
Our Mission
At John Thomas Toys, our mission is to create exceptional, body‑safe products that empower people to explore pleasure confidently and comfortably. We believe in:
- Medical‑grade silicone only — because your body deserves the best
- Honest transparency — from firmness ratings to materials to manufacturing
- Craftsmanship that lasts — every product is made with care, precision, and pride
- Celebrating diversity — in bodies, desires, and the many ways people enjoy pleasure
- Customer experience first — because great products deserve great service
We’re here to raise the standard for what a pleasure product should be: safe, beautiful, durable, and designed with real people in mind.
Our Vision for the Future
The next five years are set to be our most exciting yet. Building on the strong foundations of the brand, our new management team is committed to expanding, innovating, and elevating every part of the John Thomas Toys experience.
What’s ahead:
- A redesigned website that’s smoother, smarter, and easier to explore
- Smoother payment options, with Apple Pay and Google Pay
- New product ranges, including fresh shapes and innovative designs
- Expanded accessories to complement and enhance your play
- Vibrant new colours and limited‑edition releases
- Stronger community engagement, including education, blogs, and behind‑the‑scenes insights
Our goal is simple: to grow without losing what makes us special — our commitment to quality, our dedication to body‑safe design, and our passion for creating products people genuinely love.
Looking Forward
With strong roots and a renewed vision, we’re stepping confidently into the future. Whether you’ve been with us since the beginning or you’re discovering us for the first time, we’re thrilled to have you on this journey.
John Thomas Toys is evolving — but our promise remains the same:
body‑safe materials, exceptional craftsmanship, and pleasure without compromise.